Thursday, January 31, 2013

Easier And Cheaper To Make A Music Video

"It’s only getting easier and cheaper to make a music video these days — and all the more important, as artists compete to be heard, largely without the benefit of big pushes from major labels. For those reasons, the music video has undergone something of a mini-renaissance. Every week ARTINFO video editor Tom Chen, photo editor Micah Schmidt, and performing arts editor Nick Catucci will choose five of the most visually engaging music clips from the previous few days, presenting highlights from each in a video supercut, and a slideshow of stills that link back to the full videos." 

http://www.artinfo.com/video/blouin-artinfo-art-clips-ii


This article has a video posted through vimeo (which you can watch here: http://vimeo.com/35766766 or play below). The five visually engaging music video clips that compete to be heard are from Wilco, Matthew Dear, Nicki Minaj, Kate Bush, and Mastodon (who I have a signed record from!). Wilco, Kate Bush, and Mastodon have drawn/painted art, while Matthew Dear has a video of colors mixing together, and Nicki Minaj does a... disturbing performance. I think this article is relevant to Gallery Management because it is reviving an older form of synesthetic experience between music (hearing) and visuals (seeing). The mainstream 'gallery' of entertainment has numbed our senses to trivial videos of unrequited love, selfish wealth, intimidation, sex, sexy ladies, and powerful men. These are a series of images the public are familiar with, and may simluate in their own lives. The art in the video clips below separate the fantasy of living the lives of the rich and famous, and instead focus on the importances of the design. This brings out attention to color, mood, rhythm, balance and repetition. I think it presents a series of images to the audience that is to be viewed through a fine arts lens, and not E! entertainment news.

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