Monday, March 18, 2013

Project Proposal ~ Alley Arts ~ Free Public Art Gallery


Leona Strassberg Steiner
Project Proposal
Alley Arts Presents:
JC Free Public Art Gallery

My project aims to introduce art to people that have never been in a museum or gallery in their lifetime. Since street art is becoming so mainstream that it is being auctioned off at the most prestigious auction houses in the country, it seems only logical to bring Art to as many people in downtown Jersey City as possible. My after school art program, Alley Arts’ entrance is from the alleyway between Third and Fourth Street, in downtown Jersey City. Most of the traffic in the alley are neighbors coming home, drunks from the local bar looking for a safe place to pee, dog walkers, children playing, taggers and people looking for a funky way to see the downtown sites. So why not bring art to everyone that passes through?

My plan for this project is twofold; first an empty wall painted white, for taggers, street artists, and students to have a go at making the alleyway a public outside gallery, by creating street art or a tagging wall. The second part of the project is on the adjacent wall where a large installation box will be placed, where students and Jersey City artists will exhibit art. Every couple of months a new theme will be introduced to create wall art in that specified them. In this way the alleyway entrance to Alley Arts will become an open space public gallery for artists and students to show their work.

The first show/happening will take place Sunday, May 5th, which will include artists from our Gallery Management class, as well as NJCU art students, and Jersey City artists from the neighborhood, of which there are many. All participants are urged to invite friends and fellow artists, as well as bringing potluck dishes and drink. Our first theme will be “Summer in Jersey City”, along with a garden party/happening with additional space in my garden for artists to show their work.

The materials needed for this event includes:
Exterior wall paint, including white, red, blue, and yellow
Spray paint in cans in several colors
Brushes and rollers
Empty containers for mixing colors
Postcards, flyers and posters to advertise the event
Wood and plexi-glass for the outside public gallery
Lock
Approximate cost: $200

The JC Free Public Art Gallery will become a regular event, which will happen three or four times a year, weather permitting. Watch out Jersey City! Alley Arts is on the prowl!

 wall for installation box
 view of both walls
 larger wall for tagging and street art
 garden space to hang work
 view of garden space from studio
 view of studio and gazebo with door to alleyway

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